Color
Primary blues
Dark Blue#151858
Medium Blue#1c207e
Primary Blue#396ce3
Light Blue#92b3ff
Sky Blue#e8f3ff
Signal colors (semantic: status & state)
Each signal has a Lite pair used for gradients. Green = allow/safe · Red = block/threat · Blue = informational · Orange = caution. Use meaningfully in product-adjacent graphics — never decoratively contradict the semantics.
Signal Green#89c33f / #d6dd21
Signal Blue#1385ff / #37c0ff
Signal Orange#ec7e00 / #ffa537
Signal Red#ff3539 / #ff6060
Neutrals
Dark Gray#1f1f1f
Medium Gray#6b6b6b
Light Gray#b2b2b2
White Gray#e6e6e6
White#ffffff
Typography
Plus Jakarta Sans everywhere. The signature move: headings stay light — H1 is Regular 400, H2–H4 Medium 500. Emphasis = SemiBold 600, never Bold 700. Restraint is the brand.
H1 · 64/Reg/130%/-1.5
Aa
H2 · 58/Med/130%
Define trust
H3 · 32/Med/130%
Define Trust Before Execution
H4 · 28/Med/130%
Application Control Built for Real Environments
Eyebrow · 15/Medium/+20% (0.2em)
Deny by Default
Body L · 26/Med/155%
Only trusted applications execute. Everything else is blocked.
Body M · 20/Reg/180%
Trust policies at file, path, publisher, and parent-process level — with one-time passwords for temporary exceptions.
Body S · 16/Reg/150%
Audit mode to enforcement mode, at your pace.
CTA · 14/SemiBold/100%
Book a Meeting
Components
Buttons
Status badges (signal semantics)
Trusted — Allowed
Untrusted — Blocked
Audit — Observed
Pending Review
Feature card with gradient icon tile
✓
Trust Builder
Analyzes execution patterns and recommends trust rules — review, approve, or apply. Less manual effort, faster time to enforcement.
Voice
| Tone | Plainspoken, operational, practitioner-to-practitioner. Confidence without fear-mongering — no threat theater. |
|---|---|
| Patterns | Compound benefit pairs: "More Control. Less Administrative Exposure." · "How X Works" / "X FAQs" sections · "Keep Exploring" cross-links |
| Naming | Title Case features: Trust Builder, Trusted Installer, Elevation Control. Doctrine caps: Deny by Default, Essential Eight, Maturity Level 3. Always "allowlisting," never "whitelisting." |
| Locale | US spelling default; Australian ("organisations") on AU-audience material |
Examples
Frame galleries from the AIR — AI Sandbox.
Homepage · 1440×687 · 31:10343 · exported 2026-08-26
Home Alt · 1440×749 · 31:11930 · exported 2026-08-26
Allowlisting · 1440×647 · 31:11946 · exported 2026-08-26
New Hire
airlock-just-joined · 1200×957 · 27:1899
airlock-excited · 1200×957 · 27:1904
airlock-big-news · 1200×957 · 27:1905
airlock-next-level · 1200×957 · 27:1906
Gartner
social-gartner-2026-event-dark · 1080×1080 · 27:2067
social-gartner-2026-event-light · 1080×1080 · 27:2115
social-gartner-2026-event · 1080×1080 · 27:2090
social-gartner-2026-talk-dark · 1080×1080 · 27:2138
social-gartner-2026-talk-light · 1080×1080 · 27:3187
social-gartner-2026-talk-event · 1080×1080 · 27:3212
social-gartner-2026-talk-ai · 1080×1080 · 27:2163
7.0 Release
release-7 · 1200×1200 · 27:3314
elevation-control · 1200×1200 · 27:3249
application-context · 1200×1200 · 27:3329
trust-builder · 1200×1200 · 27:3427
contextual-repository · 1200×1200 · 27:3473
policy-scoped-control · 1200×1200 · 27:3502
Guides
global-partner-guide-social · 1200×1200 · 27:7986
tech-guide-social · 1200×1200 · 27:8333
thought-leadership-social · 1200×1200 · 27:8381
insights-guide-social · 1200×1200 · 27:8810
strategic-brief-social · 1200×1200 · 27:8912
technical-guide-social · 1200×1200 · 27:3664
gartner-reprint-social · 1200×1200 · 27:3716
01-technical-solution-brief · 608×388 · 31:9875
02-executive-brief · 608×388 · 31:9861
03-application-control-datasheet · 608×388 · 31:9915
04-banking-financial-services · 608×388 · 31:9946
05-manufacturing-hi-tech · 608×388 · 31:10172
06-hospitality-retail · 608×388 · 31:10233
07-energy-utilities · 608×388 · 31:10259
08-healthcare-life-sciences · 608×388 · 31:10201
09-federal-government-au · 608×388 · 31:9828
10-federal-government-us-civilian · 608×388 · 31:10047
11-federal-government-us-defense · 608×388 · 31:10216
12-state-local-government-au · 608×388 · 31:10080
13-state-local-government-us · 608×388 · 31:10308
14-understanding-application-control · 608×388 · 31:10128
15-stop-lotl-attacks · 608×388 · 31:9994
16-essential-eight-compliance · 608×388 · 31:9970
17-crowdstrike-integration · 608×388 · 31:10018
18-crowdstrike-partnership · 608×388 · 31:10292
catch-the-wave-surfer · 583×559 · 27:9
catch-the-wave · 566×189 · 27:278
koala-surfer · 583×451 · 27:399
koala-camo-airlock · 688×820 · 27:548
koala-camo-jedi-airlock · 827×1066 · 27:817
koala-camo · 688×820 · 27:1164
koala · 501×343 · 27:1382
koala-camo-jedi · 827×1066 · 27:1427
koala-jedi · 862×1026 · 27:1723
koala-jedi-airlock · 862×1080 · 27:1773
P1 · Featured Images — Case Studies
fi-case-study-sunbelt-rentals · 580×370 · 1:48
fi-case-study-sa-power-networks · 580×370 · 2:26
fi-case-study-eqt · 580×370 · 2:539
P2 · Case-study hero visual — current style (Sunbelt)
case-study-sunbelt-full · 1836×2376 · 4:2085
P3 · Forrester webinar email header
forrester-webinar-email-header-pre · 600×200 · 2:1775
P4 · Hero explorations — 7 variants
hero-v1 · 1836×571 · 15:2379
hero-v2 · 1836×571 · 15:2527
hero-v3 · 1836×571 · 15:2675
hero-v4 · 1836×571 · 15:2823
hero-v5 · 1836×571 · 15:2971
hero-v6 · 1836×571 · 15:3119
hero-v7 · 1836×571 · 15:3267
